Experience with Search Engines

Apexoo Software provides you with experience that can’t be purchased. For example, we recently predicted a critical geo-locational algorithmic change instituted by Google, saving many of our customers from a significant fall in rankings. If you would like to benefit from our experience as well, tell us about your project! Or continue reading to learn more about our services.

We help our broad range of clients achieve their web site goals by providing exceptional search engine optimization services. Our SEO experts ensure the following:

• Submission readiness check (Content, Design, Keywords, Descriptions, Titles, Visibility to Web Crawlers, etc.)
• Submitting and ensuring posting of web site listing
• Recommendation reports on SEO improvement
• Online internet marketing strategies

We can quickly have your site listed on the word's most powerful search engines and directories. But first, we ensure your site is correctly prepared for search engine submission

Search Engine Preparation

Web Design for Optimization

It is critical that a thorough understanding of the goals and intents of your business be clarified to ensure that your website produces the desired results. Developing a map of your website is an important tool in defining the number of website pages and where each one will be located within the site. It will also determine the optimal navigation structure for your site visitors to easily find their way around your website. Will also ensure the search engines have just as easy of a way to navigate through your website. For more information on web design click here

Content Optimization

Our SEO experts devote critical time to studying your site, your business, and your competition to ensure the correct keywords are selected for your site. A professional copywriter can then position these keywords correctly to ensure your content is optimized for search engines without sacrificing great sales writing.

Meta Tag Optimization and Code Scrubbing

Using state-of-the-art tools to examine your HTML meta tags we will optimize your title, description, keyword and body tags, all of which are influential in achieving high search engine ranking. But clean code - its appearance and presentation to the search engine robots - must not be overlooked either. We make sure the code on your pages is scrubbed and formatted optimally.

Search Engine Submitting

Your Site Submitted to the World's Most Powerful Search Engines

Once your site has been fully prepared for submission, we can then begin the process of submitting your site to the major search engines. To attain both local and global exposure for your site, we submit it using extremely effective search engine tactics:

• • Apexoo Software submits your site to the world's most popular search engine providers and directories(AltaVista, MSN, HotBot, About.com, CNet, Google, LookSmart, Open Directory  Yahoo, Apexoo and more).
• Apexoo Software manual submits your site to top search engines and directories which do not accept automatic submission, guaranteeing your inclusion.
• Apexoo Software has your site indexed by local search engine directories, portals and directories specific to your industry. Most other companies do not take the time to uncover these extremely important traffic sources.

Safe, Secure and Stable Search Engine Improvements

Establishing ranking in a search engine or directory does not mean that your site can now be ignored. Our content management system is designed so that you can fine tune, and maintain your site providing you the freedom to update and modify your site without losing your strong positioning. Apexoo Software also provides you with access to frequent search engine ranking reports as part of your website package.

Tell us about your project and find out how Apexoo Software can help you today!

Hopefully you've found our search engine information useful. For help from the professionals located in Victoria BC Canada, contact us today and tell us about your project!

Making Your Site Friendly to Search Engine Spiders

There are many characteristics of your web pages you can modify in order to make them friendlier to the search spiders.

Keywords

Selecting the correct keyword phrases – the ones your target market will be most likely to use when searching for your products or services – is a unique skill requiring experience and training. However, you can learn more about keyword research here.

The keywords you select and use in your meta tags, in your page content, and in your incoming links will play a significant role in how search engines index and rank your site.

Meta Tags

Be sure to put your top keyword phrases in your title tag, description tag, and (optionally) in your keyword tag. This will ensure interest from search engine spiders. These days, few search spiders bother reading the keyword tag so the importance it has is lessened, but the title tag is held in high regard by search engines and should contain your most important one or two keyword terms.

The description tag is displayed in the search results returned by most search engines, so it should be written in a concise, descriptive and informative style, as well as optimized for web crawlers.

Page Content

The content of a web page has become so important to a search engine that very often the first job an SEO tackles - right after selecting keywords - is ensuring the text of each page is search optimized by skillfully peppering the copy with the selected keyword terms.

Every search engine counts keywords in content, giving them a convenient method for matching webpages with a search queries.

In Your Code

There are characteristics hidden in your site's HTML code which can block search spiders, so any SEO professional with experience will check your code to make sure it's accessible. Items considered include flash-based programs, dynamic databases, frames or text embedded in graphics - all of which can render a site less accessible to web crawlers.

Responsible search engine optimization professionals will also remove any spam tricks found in your code and discourage you from using dubious tactics. These include invisible text loaded with keywords, or hiding competitor domain names or tags in your site. These types of tactics can have long term negative consequences if a search engine flags you as a problem website.

We also encourage the use of site maps to help the search engine spiders navigate from your home page to your inside pages. This is particularly important when images or graphics are used for navigation in lieu of text linking.

Linking Factors

Issues like link popularity and click-throughs can have a big impact on your web site positioning. Search engine spiders analyze how pages link to each other and gauge the importance of a linking page when determining your ranking.

Search engines are adept at filtering out linking strategies they deem suspicious or artificial. They consider one-way, unpaid links from high-ranking, quality sites related to yours to be of greatest value.

In fact, each major search engine has become so concerned with the value of linked sites that they even monitor click-throughs and will drop the ranking of pages which don't get a lot of visitors and promote pages that do.

Hopefully you've found our spidering information useful. For help from experienced professionals located in Victoria BC Canada, contact Apexoo Software today and tell us about your project!